Q: My site shows up on my phone. That means it’s mobile-friendly, right?
A: Not necessarily. Most sites will show up on a smartphone, but unless they have been designed with mobile in mind they won’t provide a great user experience. A truly mobile-friendly site is tailored to the needs of mobile users and the capabilities of mobile devices.
Q: I can’t afford to build a mobile site. Can it wait?
A: Sure it can wait…if you’re willing to risk missing out on a ton of business. Soon, more people will be accessing the Internet from mobile devices than desktop computers1. By 2015, mobile commerce will reach $119 billion worldwide2. Can you afford to wait while your competitors beat you to the punch?
Q: I don’t think my customers are mobile. Isn’t that mostly for teenagers?
A: Absolutely not. 85% of Americans age 18 and over have a mobile phone, including 68% of people over age 653. What’s even more amazing is how quickly mobile usage is growing. By 2015, there will be more than 7.1 billion mobile devices in use.3

1. Gartner, “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond:
A New Balance,” 2010

2. Forrester Research via Google, “What Users Want from Mobile,” July 2011
3. Pew Internet, “Generations and Their Gadgets,” February 2011